Happy #FrenchFriday and welcome to your weekly French beauty rendez-vous! This week we'll talk about THE cult French summer makeup product, the iconic Guerlain Terracotta. Nothing evokes a hot August afternoon spent strolling on the Promenade des Anglais in Nice like Guerlain's best-selling bronzing powder. If you want a sunkissed cheek, but with an elegant, high-end twist, this is just what you need.
The origins of Terracotta by Guerlain
Terracotta means "baked earth" and the word is used to describe a type of clay-based ceramic, and by extension a burnt orange or reddish brown color. It's a red earth found in the Moroccan desert that inspired the creation of Guerlain's Terracotta bronzer in 1984 by Dominique Szabo, then Creative Director for makeup for the brand. What was revolutionary at the time was the natural, sheer effect, so different from the heavy brown blushes and orange-based foundations used in the early 80s. The Terracotta's success grew in the 90s, when people started realizing the dangers of excess exposure to the sun and UV tanning beds, but didn't want to give up the bronzed look. "No sun, no problem" was then the main selling point.
The Terracotta is still Guerlain's best-seller, with one compact sold worldwide every 20 seconds, and it now comes in many different variations, together with a whole collection of complementing products launched every summer - such as the bronzing water Eau Hâlée this year. For a few years now Guerlain has started releasing one of their permanent shades of Terracotta in a limited edition version just before summer, and this is what I'm going to show you today: My Terracotta Limited Edition 2016, featuring shade 02 Natural Blondes.