I just received my first Sephora Play! box a few days ago, and today I want to share its contents with you! I never do "unboxing" posts for a good reason: I don't subscribe to any beauty box, or at least I didn't until I had a chance to join the Play! program.
What is Sephora Play! ?
If you haunt beauty accounts on social media like I do, I'm sure you already know all about it, but if you're new to the concept, let me give you a quick explanation. Sephora Play! is a beauty subscription box that comes to members' mailboxes every month and costs $10, charged automatically to the credit card on file. For this price, we receive a handful of samples, deluxe or travel sizes of makeup, skincare, haircare products and fragrances. You cannot pick your samples - you just get what you get and there's no exchanging samples you don't like. I don't remember filling a survey asking for my preferences when I signed up, but the subscription is linked to your Sephora BI/VIB/Rouge account, so you might want to complete your profile just in case. This month it looks like everyone received the exact same products in the same shades/scents.
The Sephora Play! program was launched last year in a bunch of test markets in the US and just opened nationwide in April, so this is the first box with a large distribution. Subscribers are charged in the beginning of the month and the box is supposed to be shipped in the 3rd week of the month: I was charged on May 2nd and my box was shipped on May 16th, when I received an email with my tracking #. The box was sent through UPS Mail Innovations, which is a mix of UPS and USPS, where UPS brings the box to your city and USPS does the final delivery in your mailbox. It came from Maryland and took 4 days to arrive to my Southern California location, with a delivery on May 20th, no signature required.
Let's unbox this month's goodies!