Chanel launched a new makeup formula very quietly for spring 2018: the Rouge Coco Lip Blush is supposed to be a sheer, buildable touch of matte colour for the lips and cheeks, and I haven't really seen it featured anywhere yet. But I bought mine in shade 410 Corail Naturel and I'm ready to share my thoughts with you. Is this new lip & cheek product worthy of Chanel's reputation? Let's find out!

First, when I tell you "sheer, buildable formula with a matte finish", does it remind you of something else? Yep, that's the exact definition of Guerlain La Petite Robe Noire Lip Colour'Ink, also newly released for spring 2018 (learn more in my review). The two products have a lot of similarities but also differences that I will highlight in this post. The main one being that Chanel's Lip Blush is a 2-in-1 formula made to use on both lips, as a liquid lipstick, and cheeks, as a blush.


Chanel's packaging is always classic and elegant but sometimes they can take the minimalist aesthetic to a whole new level. That's the case with the Rouge Coco Lip Blush, with its very plain long tube made of frosted clear plastic and black cap. There's nothing on the tube at all to identify the object, just Chanel's interlaced Cs logo on top of the cap. To find out what this is, you'll have to look at the sticker on the bottom and decipher the tiny print.


The applicator for this liquid product is well designed. It's a sort of flocked paddle curved on both sides, and the shape hugs my lips nicely (it's so much more user-friendly than Guerlain Lip Colour'Ink's). I don't find the packaging as a whole very convenient for a liquid blush - a shorter and wider container with a pump or brush would be more appropriate - but it works. One thing that I'm concerned about is that product seems to gather around the opening of the tube every time I pull out the applicator, which would eventually lead to leakage. I don't buy Chanel to get leaky tubes so I hope something magically prevents it from happening.


Another major difference with Guerlain's Colour'Ink, Chanel's Lip Blush is unscented. There IS fragrance listed in the ingredients list, just so you know in case you have allergies, but my nose can't detect any particular odor so I suppose it's more of a masking scent.

The texture of this new lip and cheek color is very lightweight, like a very thin gel. When I blend it with my fingertips I can feel a hint of oiliness, and it does in fact contain jojoba seed oil and coconut oil. Chanel presents it as a hydrating formula and cites the coconut oil as one of the moisturizing ingredients. In comparison, Guerlain's Colour'Ink, although also very lightweight, is less gel-like and a little creamier, and it feels more silicone-y to the touch, even slightly powdery when it's dry. Chanel's Lip Blush feels more wet.


The Chanel Rouge Coco Lip Blush is a breeze to apply on the cheeks. The gel formula blends into the skin effortlessly and while it's rather sheer, as the brand claims it can be built to intensify the result. I've tried different tools to apply it, but my favorite way to blend it is with my fingertips. It gives me more color payoff right off the bat than using a sponge or a brush. Considering the amount I use for the cheeks each time I think the tube might not last very long, but that's not much of a problem for me as I usually have a hard time using up any makeup product. The finish as a blush is not fully matte but more of a soft satin, which is not really surprising for a hydrating formula. You can see a subtle sheen that looks very natural and skin-like, but it doesn't move around or look greasy like some other cream blushes containing oils I've tried in the past.

On the lips, the Lip Blush is also easy to apply. With such a thin texture it can be prone to slipping around but the applicator gives good control. The result is sheer, more so that with Guerlain's Lip Colour'Ink, but I didn't experience the patchiness issues I encountered with the latter. It doesn't dry as quickly so you have time to work without having to worry about lifting color if you add a second layer. There's a tiny bit of color settling into my lip lines, but it's not visible unless I look up really close. On the lips the finish is satiny at first, then it sets to a soft matte that looks very natural and flattering. It's so lightweight that I can't feel it on my lips during wear, but I do find it hydrating. Guerlain's Colour'Ink on the other hand is more matte, but while not drying it doesn't provide extra moisture to my dry lips.

Wearing Chanel Rouge Coco Lip Blush in Corail Naturel on lips and cheeks

There is a little bit of transfer on my tea mugs throughout the day, but overall the Lip Blush is surprisingly long-wearing for such a hydrating and sheer formula. It stains my lips so I'll still have a veil of color after snacks or a small meal, which I didn't expect with the light shade that I picked. Corail Naturel is a very classic light coral, a warm mix of orange and pink in almost equal proportions. I'm working on getting swatches of all the other shades and I'll add a picture to this post as soon as I can!


If you like a sheer veil of color on your lips and cheeks for soft spring looks I think you would enjoy this new formula from Chanel. The quality is what I expected from the brand, with a formula that blends seamlessly and sits beautifully on the skin as a blush, while it creates a flattering soft matte yet hydrating finish on the lips.
If you are hesitating between this Rouge Coco Lip Blush and the Guerlain La Petite Robe Noire Lip Colour'Ink: pick the Guerlain if you want a velvety matte liquid lipstick with a bit more pigmentation; choose the Chanel if you need a moisturizing formula or if you don't like your makeup products to be scented.




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