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Guys, skincare is the new beauty frontier. Long gone are the days when skincare was boring and creams smelled like your grandma's face powder. Nowadays there are plenty of choices for your skincare needs, and innovation brings us new ingredients and textures every day. Even department stores and beauty chains put skincare front and center, instead of keeping it in the back of the shop or in the underbelly of their websites where nobody wants to go. Beauty globalization brought us fun and inventive Asian products (sheet masks 4ever!), and your average anti-aging cream has never been as effective.
My favorite skincare trend is the "nature meets technology" kind, where brands develop products based on beneficial plant extracts made more convenient and pleasant by the latest innovations in terms of textures. This is what I found in the products I tested from Valentia, a cruelty-free skincare brand made in the USA. They make a limited number of well formulated products that include a lot of high-quality natural or organic ingredients. Let's take a closer look at the two products I tried, the True Glow Eye Cream and the Ultra Plumping Hydration Mask:
True Glow Eye Cream
It has a thin, lightweight texture that glides on the skin and penetrates well without leaving a greasy or sticky feeling, and it works fine under makeup. There's a moderately strong grapefruit scent that lingers a bit after application. I find it pleasant but it's something you should know if your skin or eyes are sensitive to fragrances.
Fragrant essential oils are actually the only potentially problematic thing in the otherwise very impressive formula, boasting 98% natural ingredients and absolutely loaded with beneficial plant extracts. Valentia puts forward a few of those ingredient: astaxanthin derived from algae (antioxidant), plant stem cells (the whole plant stem cell craze is really magical thinking to be honest, but as any plant extract they can have antioxidant properties), vitamin C, organic rosehip oil (nourishing), arnica (anti-inflammatory). There are a lot of other good things in there, including aloe, green tea, naturally sourced hyaluronic acid, etc... Just see for yourself (sorry guys but this was way too long to type :p):
I find the True Glow Eye Cream to deliver a good amount of moisture: it's not as nourishing as a heavier balm, but it's hydrating enough to smooth the skin under my eyes and keep fine lines at bay. After about 3 weeks of daily use I can't say that I've seen much of a difference in my dark circles, but then again, nothing ever seems to have an effect on them... Overall my skin looks healthy and hydrated.
Ultra Plumping Hydration Mask
The texture reminds me of jello. The first time I opened it I couldn't help giggling as it shivered when I shook the jar. Yes I'm simple like that... The gel consistency makes it a bit hard to get out of the jar, so it's easier to use a small spatula. Once you get it out, it spreads on the skin easily and the thickness prevents it from dripping. It has a light fruity scent, kind of like berry frozen yogurt!
I was surprised by the strong cooling effect that the Ultra Plumping Hydration Mask has on my skin. It's really very noticeable, and it lasts for the 15 to 30 minutes that you're supposed to keep it on. I'm not sure what ingredient in the formula causes this cooling sensation (I'm not seeing any menthol) but it is intense enough to make my face feel cold! That's great on a warm day or post-workout, but I wouldn't advise it to sensitive skin. My face is a bit red as I rinse it out, although the redness goes away quickly. Besides that, my skin is also very well hydrated and soft.
Overall
Where to buy?
Do you look for natural ingredients when you buy skincare? What are your favorite skincare trends?
The products featured in this review were sent by the brand's PR for consideration. I received no compensation other than free samples to write this post, which only reflects my personal opinion. This post contains affiliate links.
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