This range of blush contains clay from the Amazon river, as you probably guessed, plus vitamins, but they're free from a lot of suspicious chemicals (parabens, phtalates, etc...). That's always a good point for me.
This blush has an incredibly soft and finely milled texture, and I don't find it powdery at all. It's very pigmented, yet its softness makes it easy to blend, so no sharp edges.
Once applied, the shimmer doesn't quite translate as much, but it gives the cheeks a nice golden sheen. This shade gives my face a nice fresh rosy touch without being cool-toned, and since it's so pigmented and buildable, it could work on a wide variety of skintones. I don't get quite 12 hours of wear, but it does stay on longer than my average cheek color.
Overall, I think this is a great blush. Pigmented, with a flattering shade, soft, and cheaper than Nars, for a larger quantity, and imo a similar (or even superior) quality!
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