Best drugstore finds: Wet n Wild Color Icon Eye Liner pencils

It's always hard to imagine that a product retailing for 79 cts can be good quality, isn't it? Yes, 79 cts, as in $0.79, or 3 quarters and 4 pennies! (I noticed they're sold for 99 cts in a lot of places, but my local Rite Aid still sells them for 79 cts - Correction: I just went to Rite Aid, and they now have a 99 cts price tag there too!) That's about a third of the price for a bus ticket where I live... As surprising as it may sound, Wet n Wild Color Icon Eye Liner pencils, despite their lower than low price, are just as good as many high end brand pencils

Top to bottom: Dark Brown, Charcoal, Taupe, Turquoise, Olive

Not only are they super cheap, they're also about 1/4 to 1/3 longer than your regular eye pencil... can I say wow? They seem to be a little thinner too, since they're just a little heavier than, say, Milani Liquif'eye (1.4g vs 1.2g), but that's fine with me, since I prefer thin lines around my eyes. 

Pencils from Milani, Bourjois
and Wet n Wild

Another amazing bonus for the price is that they double as brown pencils. I wouldn't advise you to use the Turquoise shade for that purpose, of course, but the Taupe, Dark Brown and Charcoal can really be efficiently used to define your brows. Less than a dollar, longer and versatile... why didn't I discover these pencils earlier again?? 

Left to right: Dark Brown, Charcoal, Taupe, Turquoise, Olive

They feel very soft on my sensitive eyelid, and they draw a clean, intense line without any effort. Taupe and Turquoise are the least pigmented shades in my stash, but they're still fine, really. Better than UD 24/7 eyeliner pencil in Ransom for example! 
Olive and Turquoise are shimmery, while the other shades I own have a cream finish. I've used these cream ones on my waterline without any adverse reaction, although I have very allergic eyes and wear contacts. I actually love to wear Charcoal on my waterline, it brings definition to the eye without being as dark as black, and it's really great for a softer look, on a work day or when you don't want an intense look. 

Olive, Turquoise, Dark Brown, Charcoal, Taupe

These eye pencils are also easy to blend if you want to use them as a base, or just create a quick look by smudging them around your lash line. I do that a lot when I don't have much time to create a sophisticated look, and I use a pencil brush (like MAC 219) or firm blending brush. 

Turquoise lightly blended around the eye

Their wear time is the only aspect that might not be quite as good as some department store pencils: while some MAC or MUFE pencils are set forever once dry, these Wet n Wild might fade a little bit by the end of the day. I have never experienced serious smudging or transfer under the eyes, but they don't look quite as fresh and crisp by the end of the afternoon. For me, this is a minor issue and not a deal-breaker, and I've experienced much worse fading with more expensive brands. 

Overall, these pencils are an incredible deal! If you're looking for an easy-to-use, versatile eye pencil, and you only have a few coins in your pocket, go for it! It even comes in unusual shades like sky blue or cool green.


  1. Wow! Looks like a great deal -- Thanks!

    1. They are a great deal! Especially if you wait for a sale like I did :)

  2. Wish I discovered these eyeliners sooner too! I just got this in Dark Blue few days ago from a swapper who was kind enough to throw in this as an extra. My how I can't thank her enough. The colour is just nice with decent staying-power, as least for my super oily lids.


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